Client Intro:
A financial advisor, tired of his 9-5 routine, recently started a marketing agency to capture more business from Facebook Ads. Let us show you how we helped him do it!
The Challenge

To get high-value agency leads within a limited advertising budget without any past data.

The Process

To achieve the numbers we were looking for, we:

  • Built a new funnel from scratch.
  • Focused on cold audiences (due to a lack of past data).
  • Kick started a CBO campaign with at least 3 ad sets.
  • Started off with massive audiences, giving Facebook more room to optimize for the best results.
  • Continually tested multiple new creatives and ad copy.
  • Conducted 4-6 weeks of RFT testing.
The Results

From 14th Oct 2020 to 11th Jan 2021, we:

  • Managed to reel in 106 leads.
  • Attained a minimal Cost Per lead of $47, with a total ad spend of $5,017. 
  • Achieved a lead conversion rate of 90%!

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